Mood board analysis- Target Audience

Mood board analysis- Target Audience

 My target audience for my magazine is aimed at teenage girls around the age of 15-19. The pictures I showed to portray this were mainly makeup brands, popular female clothes shops and bands and artists that are well liked with the teenage generation. I also used the colour pink, as this is traditionally a female colour, so therefore is likely to be aimed at girls.

For example the artists such as Rita Ora, Justin Bieber, Union J and Shawn Mendes are very popular within the younger generation and to advertise these sort of artists on a music magazine would make teenagers more likely to buy and appreciate it. I used pictures of makeup and perfume with popular brands such as mac, Chanel, Calvin Klein etc. as these would appeal to the young female audience.

The word ‘new’ has been used on my mood board to show that it is aimed at people who like and listen to new and current music, including songs from the top of the charts. I thought this would be relatable with the teenage female generation as lots of teenagers like to keep up to date with the latest music. Also, the genre of my magazine from my mood board proves that it is pop/indie related as a few images such as the bright lipsticks, the clothing that the five girls are wearing and the bright makeup on the mac model show that the magazine is partly pop as they all stand out due to their bright colours. However it is also proven to be indie by the pictures of flowers, the hair styles and the round sunglasses.

As well as my magazine being aimed at the young female generation it is also aimed at girls who are interested in fashion and makeup due to the many pictures and brands of makeup and the clothing brands and pictures. 

Overall, my mood board makes it really obvious and clear that my music and fashion/beauty magazine is aimed at teenage girls who are interested in pop/indie music and like to keep up to date with the latest tunes.