Mood board analysis- Advertisers

Mood board analysis- Advertisers 

For my advertisers mood board I chose pictures that would advertise to my particular audience. Technology companies and social media sites are more aimed at the younger generation, around the age of 15-19 so the pictures fit my target audience of teenagers. I chose Tumblr as this site is mainly used by teenagers and therefore meets my target audience. Depop is another example of this as people can sell fashionable clothes aimed at people around the teenage generation. All the food/drink brands are aimed at a wider target audience, however Costa and Starbucks are more popular with teenagers as they provide them with drinks that they like. Sports brands such as Adidas, Nike and new balance are more often brought by people around the age of 15-19 as they are a popular trend for teenagers.

All the clothes shops/brands I have chosen sell the latest fashionable clothes which appeal to the younger generation, also they are mainly female shops, which is my target audience. The perfume brands also match the female target audience. The makeup brands make it very clear that it is aimed at females, also the brands I have chosen are more popular with the teenage target audience.

Many of the brands I have used would be suitable to advertise in my music magazine as this would make teenagers more likely to want to buy the magazine as brands/shops such as Topshop, Zara, River island, Adidas, benefit, Calvin Klein, Marc Jacobs and Mac are favoured upon by females and the teenage generation.

Overall, my advertiser’s mood board is advertising brands that would be suitable for teenagers and mainly females, which is what my target audience is.